{"id":7196,"date":"2026-01-12T11:36:15","date_gmt":"2026-01-12T10:36:15","guid":{"rendered":"https:\/\/core-attorneys.com\/?p=7196"},"modified":"2026-03-31T13:30:50","modified_gmt":"2026-03-31T12:30:50","slug":"preisueberwacher-einvernehmliche-regelungen-mit-schweizer-internet-plattformen","status":"publish","type":"post","link":"https:\/\/core-attorneys.com\/en\/news-insights\/preisueberwacher-einvernehmliche-regelungen-mit-schweizer-internet-plattformen\/","title":{"rendered":"Price Supervisor: Mutually agreed Regulations with Swiss Internet Platforms"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7196\" class=\"elementor elementor-7196\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5e192929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66766\" data-id=\"5e192929\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-328c9e8\" data-eae-slider=\"53140\" data-id=\"328c9e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1457845 elementor-widget elementor-widget-image\" data-id=\"1457845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"495\" src=\"https:\/\/core-attorneys.com\/wordpress\/wp-content\/uploads\/2026\/03\/20260112-Bild-LinkedIn-EN-Beitrag-Preisueberwacher-re-Regelungen-mit-Internet-Plattformen.jpg\" class=\"attachment-full size-full wp-image-7194\" alt=\"\" srcset=\"https:\/\/core-attorneys.com\/wordpress\/wp-content\/uploads\/2026\/03\/20260112-Bild-LinkedIn-EN-Beitrag-Preisueberwacher-re-Regelungen-mit-Internet-Plattformen.jpg 825w, https:\/\/core-attorneys.com\/wordpress\/wp-content\/uploads\/2026\/03\/20260112-Bild-LinkedIn-EN-Beitrag-Preisueberwacher-re-Regelungen-mit-Internet-Plattformen-300x180.jpg 300w, https:\/\/core-attorneys.com\/wordpress\/wp-content\/uploads\/2026\/03\/20260112-Bild-LinkedIn-EN-Beitrag-Preisueberwacher-re-Regelungen-mit-Internet-Plattformen-768x461.jpg 768w, https:\/\/core-attorneys.com\/wordpress\/wp-content\/uploads\/2026\/03\/20260112-Bild-LinkedIn-EN-Beitrag-Preisueberwacher-re-Regelungen-mit-Internet-Plattformen-18x12.jpg 18w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a76e28a\" data-eae-slider=\"68179\" data-id=\"a76e28a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99081b4 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"99081b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Price Supervisor: Mutually agreed Regulations with Swiss Internet Platforms<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f29e2b elementor-widget elementor-widget-post-info\" data-id=\"5f29e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-685ec73 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Competition<\/span>, <span class=\"elementor-post-info__terms-list-item\">News<\/span>, <span class=\"elementor-post-info__terms-list-item\">Regulatory<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d50ae70 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>12.01.2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ec6c601 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tMario Strebel, Fabian Koch\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d17332b elementor-widget elementor-widget-text-editor\" data-id=\"4d17332b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-4d17332b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fdab6 elementor-widget elementor-widget-text-editor\" data-id=\"e6fdab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-e6fdab6{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcb7c3 elementor-widget elementor-widget-text-editor\" data-id=\"0bcb7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>According to a press release from the <a href=\"https:\/\/www.preisueberwacher.admin.ch\/pue\/de\/home.html\">Price Supervisor<\/a> has, for the first time, concluded voluntary agreements (EVR) with major digital advertising platforms. The agreements aim to achieve greater price transparency, better cost control and savings for users.<\/strong><\/p><p><strong>Background<\/strong><\/p><p>According to the Price Supervisor, advertisers have repeatedly complained in recent years about the pricing models of major digital platforms. The criticism focused in particular on complex pricing structures, limited transparency and total costs that are difficult to predict.<\/p><p>Following intensive negotiations, uniform, structured and more transparent marketing packages have been agreed with several platforms.<\/p><p><strong>Participating platforms and arrangements<\/strong><\/p><p>The following property platforms have signed an EVR: Homegate.ch, ImmoScout24.ch, Acheter-Louer.ch, ImmoStreet.ch, alle-immobilien.ch and home.ch, as well as the sales platform Ricardo.<\/p><p>At the heart of the EVR in the property sector is the new \u2018Flex Offer\u2019. This aims to simplify cost control and, in various cases, offers potential savings compared to previous models. It provides for a fixed monthly basic fee of CHF 44, as well as clearly defined listing fees per property (CHF 505 for properties for sale and CHF 370 for rental properties (excl. VAT)). This includes the services of the previous \u2018Experienced\u2019 package, but with no time limit on the duration of the listing.<\/p><p>Ricardo has agreed to offer discounts of 10% on certain success fees (e.g. auctions starting at CHF 1) as well as discounts for major customers with an annual turnover of CHF 100,000 or more.<\/p><p>The EVR must be implemented by 1 April 2026 at the latest.<\/p><p><strong>Context<\/strong><\/p><p>These cases demonstrate that Swiss price supervision also applies to internet platforms and other digital services. Regardless of the permissibility of regulatory intervention, the proceedings themselves and the associated pressure may already lead to concrete price reductions and structural adjustments. It cannot be ruled out that other internet platforms may also come under the scrutiny of the Price Supervisor in the future.<\/p><p>From a consumer perspective, this is likely to be welcomed initially. However, we question the extent to which such regulatory intervention is actually justified, particularly in view of the competitive dynamics fuelled by AI applications. Concerns regarding the rule of law cannot be dismissed out of hand either.<\/p><p>You can find the press release <a href=\"https:\/\/www.preisueberwacher.admin.ch\/pue\/de\/home\/dokumentation\/medieninformationen\/medienmitteilungen\/2026.html\">here<\/a> (in German \/ Italian and French only).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b3fb0 elementor-widget elementor-widget-text-editor\" data-id=\"c0b3fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CORE Attorneys is a boutique law firm in Switzerland, focusing on <a href=\"https:\/\/core-attorneys.com\/en\/expertise\/wettbewerbsrecht\/\">competition\/antitrust law<\/a>, <a href=\"https:\/\/core-attorneys.com\/en\/expertise\/regulierung\/\">regulatory<\/a> and <a href=\"https:\/\/core-attorneys.com\/en\/expertise\/vertriebsrecht\/\">distribution law<\/a> matters. Visit our <a href=\"https:\/\/core-attorneys.com\/en\/news-insights\/\">News &amp; Insights<\/a> and follow us on <a href=\"https:\/\/www.linkedin.com\/company\/core-attorneys\">LinkedIn<\/a> for regular updates on all our focus areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gem\u00e4ss Medienmitteilung des Preis\u00fcberwachers hat dieser erstmals einvernehmliche Regelungen (EVR) mit grossen digitalen Inserat-Plattformen abgeschlossen. Die Vereinbarungen zielen auf mehr Preistransparenz, bessere Kostenkontrolle und Einsparungen f\u00fcr die Nutzerinnen und Nutzer ab. Hintergrund In den vergangenen Jahren haben sich gem\u00e4ss Preis\u00fcberwacher&#8230;<\/p>","protected":false},"author":1,"featured_media":7194,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Preis\u00fcberwacher: Einvernehmliche Regelungen mit Schweizer Internet-Plattformen","_seopress_titles_desc":"Preis\u00fcberwacher: Einvernehmliche Regelungen mit Schweizer Internet-Plattformen","_seopress_robots_index":"","footnotes":""},"categories":[10,9,11],"tags":[729,113,730,728,74,76],"class_list":["post-7196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competition","category-neuigkeiten","category-regulatory","tag-digitalemaerkte","tag-evr","tag-plattformoekonomie","tag-preisueberwacher","tag-schweiz","tag-wettbewerbsrecht"],"_links":{"self":[{"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/posts\/7196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/comments?post=7196"}],"version-history":[{"count":8,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/posts\/7196\/revisions"}],"predecessor-version":[{"id":7205,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/posts\/7196\/revisions\/7205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/media\/7194"}],"wp:attachment":[{"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/media?parent=7196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/categories?post=7196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/core-attorneys.com\/en\/wp-json\/wp\/v2\/tags?post=7196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}